Marketing Tools and Employee Ownership

Replay Webinar

The connection between ESOP communication and marketing is more than just an analogy. The tools of marketing can make ESOP education more effective at shifting attitudes and beliefs about the company and the employment relationship. On the other side of the coin, an effective ESOP culture can directly support an external marketing campaign. This Webinar draws on the experiences of two ESOP companeis to highlight the synergy between ESOPs and marketing.

Program

	Welcome and Overview Loren Rodgers, National Center for Employee Ownership
	The ESOP and the Internal Brand Loren Rodgers, National Center for Employee Ownership
	ESOPs as Part of Effective External Marketing Mary Kay Bates, Bank Midwest
	Wrap Up and Q&A Loren Rodgers, National Center for Employee Ownership

Webinar Format

NCEO Webinar replays are the recorded version of our live Webinars, using PowerPoint presentations broadcast over the internet. You will receive a link to replay the webinar whenever and as often as you wish. For a list of our other Webinar replays, see our meeting list.

Fee Information

$50 for NCEO members, $75 for nonmembers. Your registration gives you access to unlimited replays while this version of the seminar is online. If you are not an NCEO member but join now ($90 for 1 year), you will receive the member rate.

How to Purchase

Purchase online using our order form (recommended), or
Telephone us at 510-208-1300 with your credit card in hand.

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