ESOP companies have more moving parts than other companies. Like all companies, they need a board of directors and managers, but they also need a plan trustee to make sure the plan is operated for the interests of plan participants, a plan administrator to make sure the plan runs properly, and often an ESOP committee to direct the trustee. Some companies also have ESOP communications committees.
We have filled in the table below, but you might want to use a version of it as a communications exercise. Leave the middle column blank and let employees fill them in—and then have a discussion afterward about what people in your company actually do. This is a general template. You will need to edit it to match the way your company is set up.