Employee Ownership and Loyalty

ITAGroup, an ESOP company featured as a case study in the NCEO's November-December 2006 newsletter, released a new public branding with the theme "driven by loyalty." The company, which helps companies maximize the value of loyalty in customers, sales and channel partners, and employees, has a 99% employee retention rate and a 99% customer retention rate. The ESOP itself helps ITAGroup retain its employees, but the company also operates an integrated employee loyalty program, communicates transparently to its employees, supports a wide variety of community involvement efforts, and maintains a leadership development program for key employees who recommend and implement value-added projects throughout the organization. You can view the company's beautifully designed Web site, which reflects the loyalty theme, at www.itagroup.com.