Emalie Martzall
PaCEO Launches Multi-Channel Outreach Campaign
On September 5, the Pennsylvania Center for Employee Ownership (PaCEO), in conjunction with the Pittsburgh City Council and the Heinz Endowments, launched the U.S.’s first citywide task force on employee ownership. The Pittsburgh Citywide Task Force on Employee Ownership is now in the process of reaching out to roughly 30,000 businesses in the Pittsburgh region with the message of employee ownership through a variety of channels. The channels include email, direct mail, social media, radio ads, podcast ads, television, and a podcast episode on CityCast Pittsburgh on September 20. The last phase of the task force is a series of in-person informational sessions co-hosted by the Pennsylvania Center at various community groups around the city. These informational sessions will begin next month and will continue through the remainder of 2023 and into 2024.
